About NUA - NUA Cosmetic | Smart Korean Skincare & Curated Beauty

NUA was born from a desire to bring meaning back to skincare.

Even in places where shelves are full of products, it’s rare to find formulas that truly work. We believe skin deserves more — respect, understanding, and a mindful approach.

NUA is not about the number of products, but about conscious choices. About knowing your skin and its real needs. About clarity, simplicity, and results. We create a space where skincare becomes a natural part of life — without rush, without overload, with trust in yourself and your skin.

Our Journey

From countless trial-and-error routines to a clear vision of simplicity, NUA was born when Elvira, determined to find truly effective skincare, immersed herself in Korea’s leading labs. Dr. Ceuracle, Blithe, and Rovectin—brands whose science-driven formulations replace complex regimens with just two to three power-packed essentials. Every NUA product reflects rigorous testing, genuine transparency, and a deep respect for your skin’s intelligence.

The Journey Behind NUA

Meet Elvira and experience the inspiration, challenges, and discoveries that shaped NUA. Watch exclusive founder videos to learn how passion and curiosity led to a smarter approach to skincare—crafted for real people, real results, and real stories.

Meet Elvira, The Mind Behind NUA

NUA reflects the personal journey of its founder, Elvira, and her desire to bring knowledge and meaning to skincare.

Through studying skin, formulations, and the psycho-emotional impact of self-care, Elvira developed her own philosophy — rooted in respect, discipline, and deep understanding.

Her husband, Hannan, is the support and strength behind the brand. He helps turn NUA’s ideas into reality, ensuring a solid foundation, attention to detail, and consistent growth.

Together, they created a brand where beauty is not imposed, but revealed — through honesty, mindfulness, and inner confidence.

Our Philosophy

For us, skincare is more than steps in a routine. It’s a way to slow down, listen to yourself, and give your skin what it truly needs.

We believe in smart skincare

Built on effective formulas, proven active ingredients, and deep understanding of the skin.

Every product is chosen with care and respect

No excess, no noise, no empty promises.

We value honesty over marketing glitter

Mindfulness over haste, quality over quantity.